Privacy Policy

Diva Labs, LLC (D.B.A. Patch) Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our website, our mobile application, and other Patch web and digital properties (collectively, the "Properties").

Personal Information We Collect

When you visit the Properties, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you use the Properties, we collect information about the individual web pages or products that you view, what website or search terms referred you to the Properties, and information about how you interact with the Properties. We refer to this automatically-collected information as “Device Information."

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Properties, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Properties.

Additionally, when you make a purchase or attempt to make a purchase through the Properties, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Other Information We Collect

Telephone and Video Calls. When you call us, when we call you, or when we connect calls between Users and Service Providers, we may monitor and/or record those calls for quality assurance and customer satisfaction purposes. In those jurisdictions where consent is required for a party to record a telephone or video call, you consent to us recording such calls.

Email and Mobile Content Programs. You can choose to receive promotional emails from us. Like most e-commerce sites, we include software code in our emails to monitor whether and when you opened the email, whether you have clicked on the images and/or links in the email, and whether your computer or mobile device is capable of receiving HTML-based email. You may also choose to access our content through a mobile application and to receive text (SMS) messages on your mobile device. You may opt out from email and mobile programs by contacting us.

How Do We Use Your Personal Information?

Any information we collect from you may be used in the following ways:

  • To provide the Services;
  • To improve the Services (for example, to personalize your experience to make it smoother and more relevant to you), and to improve the content and design of the Properties;
  • To process transactions, to provide and improve customer service, and to otherwise manage our customer relationships;
  • To connect Users with Service Providers and other companies that receive or help us meet service requests;
  • To connect Service Providers with Users, to help Service Providers select with whom they choose to work and to provide Service Providers with more opportunities to receive service requests that might be of interest to them;
  • To provide you with information about products and services from Patch and our partners that may be of interest to you, and to optimize our and our partners’ marketing campaigns;
  • To provide you with complementary products and services that may be of interest to you, including discounts and other benefits from our partners;
  • To prevent fraud and abuse, to address technical and security issues, to comply with applicable laws and legal process, and to otherwise protect Users, Service Providers, and our business;
  • To develop and deliver our advertising, products and services and analyze their effectiveness; and
  • To perform other functions described at the time the information is collected.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Properties (for example, by generating analytics about how our customers browse and interact with the Properties, and to assess the success of our marketing and advertising campaigns). In addition, the Internet protocol (IP) address used to connect your computer to the Internet, we collect technical information such as your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Stripe to power our online store. We also use Google Analytics to help us understand how our customers use the Properties—you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Information Collected From Advertising

From time to time, we may place ads on third party websites (such as Facebook). When you view or otherwise interact with our ads, we and our partners may use various technologies (such as cookies) to collect and store information about you including cookie data & anonymized IDs for attribution & advertising purposes. We use these technologies to help us understand more about our customers and the effectiveness of our advertisements.

Do Not Track

Please note that we do not alter our Properties’ data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Properties), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Properties, we will maintain your Order Information for our records unless and until you ask us to delete this information.


The Children's Online Privacy Protection Act imposes certain requirements on websites directed toward children under 13 years old that collect information on those children. Patch Properties are not directed toward children under 13 years old, and children under 13 are expressly prohibited from using the Properties without parental or guardian consent and supervision.

No information should be submitted to or posted on the Properties by any Minor (a user younger than 13 years old). We do not knowingly provide any personally identifying information about Minors, regardless of its source, to third parties, nor is this information knowingly used by us for any marketing or promotional purposes.

By registering for the Properties, you are certifying that you are at least 13 years old.


We may share your personally identifiable information when you consent or direct us to do so. For example, if a User seeks a Service Provider through the Services, we may provide the User’s personal information to the Service Provider and Service Provider information to the User. The method of consent will be appropriate for the type of personal information involved and the purposes for which it is collected, used or disclosed. Depending on the circumstances, consent may be express (i.e., you specifically agree either verbally, in writing or electronically) or implied.

Please note that, when you submit a request for products or services, you are requesting to be (and you expressly consent to be) contacted by us, Service Providers and companies that help connect you with Service Providers (or, if you are a Service Provider, by us and companies that help connect you with users), as the case may be. You consent to be contacted by these parties by telephone, email, mail, text (SMS) messaging, fax, or other reasonable means at any of the residential, mobile or fax phone numbers or addresses you provide, even if they are listed on a national "do not call" or “do not contact” list. You agree that these parties may contact you for the purposes of providing the products or services you have requested, marketing, addressing complaints, billing or other account-related matters, or other purposes reasonably related to the services you have requested. Your consent to receive marketing communications is not required as a condition of purchasing any goods or services.

Companies Providing Services To Patch

We may contract with other companies who provide business services to Patch. For example, we may use third-party service providers to process payments, host the Properties, provide call center or other customer service, create reports ordered by Users, send out information or offers, serve or manage ads, and analyze Services data. Some of these companies collect and store information for us as part of their services, or we may provide them with the elements of your personally identifiable information that they need to deliver their services.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at or by mail using the following address: 575 E 4th Street, Winston-Salem, NC 27101.

Diva Labs, LLC (D.B.A. Patch) Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our website, our mobile application, and other Patch web and digital properties (collectively, the "Properties").

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